deviant art

Deviant Login Shop  Join deviantART for FREE Take the Tour
Yes folks another behemoth of a convention is upon us.  Hoards of fans will descend upon the Javits Center in Manhattan starting tomorrow night.

This year I'll once more be in Artists Alley.  My table is C6 if you want to track me down.

This year my friends IMAGINARY FRIENDS STUDIOS will be in town.  Stanley Artgerm Lau, Kendrick Lim and Kai Lim will be a couple of aisles down in U10 & 11.  They'll have exclusive prints and art for sale.  If you missed it you'll be able to also pick up the issue of HEAVY METAL they did last year.


DA HM Cover Final FA by =DeevElliott


At my table I'll have both this issue and the new issue just released this week.  The cover below is by Kendrick.
HEAVY METAL September Cover - KUNKKA by =DeevElliott

Beneath the silky satin cover lies stories from Dave Wilkins, Alex Horley, Sami Basri, Ron Marz, Tom Raney, Toby Cypress, Mark A Nelson, Garrie Gastonny, Jessica Kholinne, Sunny Gho, Sakti Yuwono, Garry Leach, Andy Kuhn, Nam Kim and myself.

Many of you have seen pages teased here on my page over the last 6 months or so.  It'll be the first published stories of my WEIRDING WILLOWS series;

WEIRDING WILLOWS the Gang by =DeevElliott

As well as my other series ODYSSEY;

ODYSSEY Pin-up Color GARRIE and SAKTI by =DeevElliott

If any of you can't get HEAVY METAL where you are let me know and I should be able to sell them directly to you.  Contact me at DeevElliott@gmail.com if interested in either of these two issues.

For anyone that comes to the show I'll be able to show them the first issue of A1.  The series will be monthly starting in May and will feature WEIRDING WILLOWS, ODYSSEY and CARPE DIEM by Stellar Labs (a great studio of artists and creators in Jakarta). 

CARPE DIEM by RHOALD MARCELIUS and SAKTI YUWONO by =DeevElliott

If you want to keep up with more of we're doing check us out on Facebook here;

[link]
I don’t know if everyone is aware of it but DeviantART have been petitioning ICANN so they can manage the domain dotART.  This journal isn’t about that but it was something that inspired me to finally put some of my thoughts down about something that is happening to the Arts whose consequences are far greater.

Spyed’s journals on the subject along with a link to sign the petition are below;

[link]

[link]

I signed and endorsed their application not because someone should control the domain but more because it is going to be assigned to some group or other and if that’s so then DeviantART seem the best candidate for the job.  Last thing we need is some company like News Corp or Microsoft in control of it.

But I digress…

This isn’t what I wanted to talk about today. Everyone on dA knows what art is good for.  It’s integral to the way we live our lives.  I wanted to look at something going on in western society that is a threat to what we love and how there is some (mad) reasoning behind that threat.

ART EDUCATION

If you are an art teacher or work within the education system at all you will notice something about the Arts… There is only one time in which the Arts come up in discussions about education first…  The Arts are the first thing put on the table when it comes to discuss budget cuts in education.  No department gets the level of cuts art does.

It seems that the government feels that the Arts are something to be ‘sponsored’ or left as some After School Program that the local PTSA (Parent Teacher Student Association) can pay for off the charitable donations of kids and parents for homemade baked goods.

The Arts is treated by the education system in the west like the geeky kid at the school dance, ignored, sometimes humored, often maligned.  Not fully integrating the Arts into a full and well rounded school curriculum is like taking milk away from kids and giving them sweet sugar drinks that could cause diabetes.  Oh, wait!! They HAVE done that.  How about if the food you were allowed to eat only went to the left side of your body leaving the right side to atrophy?  That’s what is happening with student’s heads. 

The left side of the brain is stuffed with pure information, no context, words, numbers and facts. 

The right side is left to get information only from TV and video games.  Doing to the brain what the sweet, sugary drinks are doing to the body.

 

BUDGET CUTS

When a school announces that they’re cutting budgets most parents sigh with relief when they hear that Art is being cut back from 2 periods a year throughout the entire year to 2 periods a week for just one semester.  That French is being cut from 6 periods a week to 4.  And maybe they can get away with a few cuts to sports (there’s other things they can do to work off those sugary drinks right?).  Just as long as those precious subjects Math, English and Science don’t get touched.

And why are the cuts even necessary in the first place?

Oh yeah, that’s right… Tax cuts for the people who are so wealthy they’re already sending their kids to private school where the rote learning and the standardized testing doesn’t take place. 

We know from the Reagan era that trickle down economics doesn’t work - it just makes the “1%” even more wealthy.

The public school system gets cut back time and time again.  So why is the “Rote System” pushed so much?

Test Scores.

You see if a school gets good or great test score averages it makes the school more popular and eligible for more grants.  More importantly, if the town’s schools are doing very well it attracts people who want to live there to raise their kids.  The more that people want to live in an area the greater the property prices are and the greater the taxes are.  I’ve seen this happen first hand in my own kids school system, one of the top public schools in the country, but I could never afford to buy a house there let a lone pay the taxes. 

Our school gets its fair share of cutbacks to the arts but as there are a lot of wealthy individuals who like the arts they are willing to pay for art classes for their kids.  After School Programs can be big business in areas like this.  I’ve taught a couple of these myself where you get paid nearly $100 an hour to teach kids how to draw.  But it shouldn’t be this way.  Art should be taught in school and given the same level of attention that Math and English gets.

 

SO WHY PENALIZE THE ARTS?

 

Look around at where the world is heading right now.  More people wanting more money and not caring what they do and who gets hurt to get it.

In this current world all the hard fought for freedoms of the past 100 years are being eaten away.  The Middle Class is facing a death from a hundred cuts.  How many still have a ‘normal’ 5 day working week consisting of no more than 35-40 hours?  Medical and financial benefits are being eaten away.  How long will you keep your sick days, maternity leave, the right for your children to have a full rounded education, pensions, medical care when you’re older or have an accident?  All fought for and won by unions, those same unions that are being systematically dismantled and neutered around the country. Regardless of political ideologies, when business interests enter the realms of the political sphere, then the rights of the individuals are always pushed back.

Here in America that thin curtain that certain individuals tried to hide their greed behind has finally been pulled away.  The Wizard stands revealed as a group of high net worth individuals who do not care what happens to others.  They don’t care if you die of cancer or because you can’t afford an operation or an education beyond school.  They are so wealthy they cannot imagine what it is like to go without anything.  They cannot see, and worse do not care, what happens to others.  Some are even worse.  They know exactly what they are doing.  They are trying to protect their families so they get richer and everyone else gets poorer.  They need a slave class.

The Arts are now becoming the leisure pastime of the wealthy. 

How can you possibly train the next generation to become an artist or writer or photographer if you’re holding down three jobs just to survive and pay down the interest on your student loans? 

How many of the successful novelists and writers today are where they are because their parents were wealthy enough to support their interests?  They didn’t need to work for a living so they could try their hand at writing novels and then have them passed on to family friends who owned or held influence with publishing companies.

But still, why penalize the Arts?

The Arts require people to think as individuals.  They’re about ideas and beliefs.  How many of the worlds technological advances would have been made without artists?  I personally feel that the world’s major innovators have been artists.  These writers, painters, musicians and filmmakers who inspired scientists and inventors to make real things others imagined. 

We’ve already surpassed much of the technology of things like STAR TREK.  We look back and see how quaint Captain Kirk’s communicator looked.  If only he could see how much we can do with an iPhone that his communicator can’t and they’re the same size.  When Star Trek was created a computer the size of a city block would have been needed to do what an iPhone is capable of. Man went to the Moon on less technology than a Commodore 64 bit game console.  An even better example is by Fantastic Four and Avengers creator Jack Kirby.  For his DC Comics series The NEW GODS he gave each of these "gods" a 'Mother Box.'  A little black shiny box through which they could communicate and get information from.

Everyone on DeviantART is an artist of one description or other.  We have ideas and we freely share them with others in the community.  We also give critiques and advice in return.  Just that alone makes us alien to the 1% who would see us do no more than serve them their dinner, lunch or coffee.  Clean their houses, fix their cars, mow their lawns, look after their children. 

Yet if they could only feel what it is like to create something… See ideas come together in their head, on canvas, on screen, on paper… Would that change them?  Inspire them to be better people?

Unfortunately not, for like many now they think that their iPhone with Instagram makes everyone a photographer, a filter in photoshop turns everyone into a painter and a writing software with prompts turns everyone in to a screenplay writer.  All these things they use as weapons to make us give up.

These people are not to be trusted.  They will steal your ideas and crush your inspirations while smiling at you and telling you jokes.  They will sweet-talk you with promises they cannot keep.  Some will offer you $1 for every million they make and with their false smiles will have you believe it’s a great deal.

But the real thing they want is to stop free thinking.  Stop imagining a better world.  Accept the one they give you.  Know your place.  Don’t question.  Be a cog in the machine.  Another brick in the wall.

In the past there have always been those who corrupted what artists do.  Our stories and art begat religions used to control us.  Our ideas and philosophies became the culture everything was built upon, so now that culture is moving into a gated community that the majority of us cannot afford.  Or so they think.  For we will always create new ideas and stories.  Culture isn’t something that can be locked down even though aspects of it may be moved beyond our reach.

And their next move?  To take our dreams and if they can’t steal them then they will stifle them.  They are in their castles and have kicked away the ladders.  The moats are filled with oil ready to be lit should we storm their castle.

And still they may tease us into giving up our ideas in return for a ladder to join them.  But those ladders will always be a few rungs short of the top.

We must resist.  We must unite against them and learn to see them for who they are.  They are looking to establish a Brave New World where only they get to see the light of day. 

We are creating the world that is to come but we won’t settle for having it taken from us and made to believe we are worthless or less than others. Our ideas today will build tomorrow.

 

We are FUTURISTS.



A quote from Terence McKenna-

“Progress of human civilization in the area of defining human freedom is not made from the top down. No king, no parliament, no government ever extended to the people more rights than the people insisted upon…WE are not going away. We are not slack-jawed, dazed, glazed, unemployable psychotic creeps. We are pillars of society. You can’t run your computers, your fashion houses, your publishing houses, your damn magazines, you can’t do anything in culture without psychedelic people in key positions. And this is the great unspoken of American Creativity. ”

Special thanks to Richard Caldwell

[link]

I hadn’t planned doing a second part to my journal on Editors but in light of what you may have read recently I thought I’d mention it.  Besides, some of you had asked for an idea about the darker side of the industry.

There are many things an editor must be good at; spelling, grammar, art direction, but by far the most important is diplomacy.

Every good editor is also a good diplomat.  If every good editor moved into politics I’m sure most of the world’s problems would just disappear.

Recently a well-known comic creator resigned from a series of titles he was working on, but instead of walking away gracefully he dropped every bomb he could and then dropped a nuke.  The biggest target of his ire was his editor.  He thanked the publisher for the opportunity to work together and hoped they could again in the future but he public blasted the company and his editor, then followed up by saying many others felt like he did.

The Editor did not reply to any of his accusations.  Why?  Because it is against corporate policy and the disgruntled creator knew it.  What he didn’t realize was that so many would come to his defense.

See, as an editor for a corporation you have to please several people.  First and foremost your direct boss, but that usually entails pleasing however many bosses he or she has above them.  This is mostly done by producing a book they like, while in turn keeps on its schedule and one that hopefully the fans love.

After that it’s making the creators on the book as comfortable as possible.  Sometimes a creator feels like they’re in first class while others feel they’re in the cargo hold.  Success does bring rewards, mainly money and freedom.  You get to push back against editorial a little if you disagree, as long as your book is selling enough and you are popular enough, you get that satisfaction of getting your way more often than not. 

A good editor will also fight for what he believes in and his creative team.  Many editors have put their jobs at risk by making a stand with the creators.  Creators remember which editors do that and which don’t. 

Creators that get into a position where they can call some of the shots often request certain editors to work with, which in turn increases the profile and success of the editor.  The more success an editor has, the more likely the projects he’d like the company to do, will be accepted.  

Throughout all this the editor is in the middle making sure the book comes out on time and everyone is as happy as they can be.

Editors are usually invisible. 

The creators and publisher take the credit when things go well (I've had publishers take full credit for my work), but they usually get the blame when it doesn’t (publicly they may take the blame but you'll most likely get it in the office).  Then there is the creator who doesn’t want to accept that his books aren’t selling. 

Your job is to make everyone look good.

Fans will also blame editors are while some deserve it many don’t.  We’re in an age when at least 80% of the comics you read are produced by corporations to keep their copyrights and trademarks active while promoting their various Film/TV/video game tie-ins they have. 

Creators must keep the stories going for each character on an endless loop.  There’s no end to these stories just the illusion of change and the presence of the grim specter of death, that never arrives and if it does seems too often to change his mind allowing them to come back to life.

Editors are a vital part of the publishing a machine, a part just as important as the writers and artists of what is printed on the page.  Unfortunately the role of editor has been diluted over the years.  Many have been relegated to the position of glorified traffic managers.  The creative decisions made by publishers and creators.

Is it any wonder that editors too often move into the role of creator themselves?

One last thing... The only time I've seen Reagan economics work in action (trickle down theory) was not with money (that's a proven fact that doesn't work) but with sh!t. Sh!t always travels down and if you're an editor you know what I'm talking about.

It's been a while coming but working with my good friends at STELLAR Labs half a world away I can now bring you the exclusive first look at my new book, a relaunch of the anthology A1.

A1 cover 0 by =DeevElliott

I can't upload the book to the Premium Content Platform because I'm giving it away for free, so click on this link to download the 60 page issue ZERO.  Then please let me know what you think.

A1 will launch in October as a monthly ongoing title and DeviantART will get it before anyone else.

Click on the links in the comments below if you want to download it ...

You can view the file here before you decide to download a copy;

[link]

You can download via Issuu as well.

Please let me know what you think.

- Dave
In answer to the questions posed, and most of you seem to ask about the same thing, I'm going to tackle the most popular subject first.  The questions boil down to the following...

1/ WHAT DOES AN EDITOR DO?

Depending on the circumstances it might almost be easier to tell you what an editor doesn't do.

If you're at a larger company an editor's role will be different to a small company.  In the Big Boy Network you have Publishers and Editor-in-Chiefs dealing mostly with the overall direction the titles are going in and deciding which creative talent does which book, so the Editor has to be the one to make it all run smoothly once those creative teams have been put in place.  You become the diplomat, the best friend they never had and often you have to convince everyone to make compromises based on what promises each creator has been promised.  Was the interior artist promised he could do his own covers but you've been told by the publisher to find another artist? Was the artist promised that he would be co-plotting the stories or at least getting 'meaningful' consultation with the writer and editorial on them?

You are the guy that has to make sure the creative teams deliver something they are happy with, the publisher is happy with, the fans are happy with and it all has to be delivered on time.  Remember, you are usually the guy who is working 9-5 (ish) and gets weekends off.  Your artists usually need a full month to do the interiors of a book with very little time off, if any.  So when you ask for changes or need something early you need to be able to understand what they've been going through.

If you can't spell and have no ear for when a writer is writing dialogue-using accents (something spell check has the automatic need to want to change), this isn't a career for you.  Understand also that you will be reading the same comic several times before it gets printed.  There are outlines to read, first drafts, artists draft, lettering draft (always offer the writer the chance to rework dialogue once the art is complete as it may change slightly), the actual lettering, production proofs to make sure the most current files were compiled in production and that the Illustrator files didn't change when merged with Photoshop files, making sure that the artist has drawn all the costumes and that everything has been colored correctly, day is day and night is night, and of course that all the pages are in the right order.  I have seen comics where the same lettering file was used twice in the same comic by mistake or a balloon was forgotten making things a little confusing.

I should point out now that you won't be just editing one comic.  Chances are you'll be editing anywhere from 4-12 titles depending where you work.  Just because Marvel make so much money on their movies don't think for a second that money trickles down.  Marvel editors are probably the most hardworking and have the longest days in the industry.

Depending on the creator you are working with your control over their work will vary. Back in the 1960's Marvel's EIC Stan Lee had a reasonable degree of control, but his co-creators had a lot more control.  Stan would call Jack Kirby to discuss the next issue of the Fantastic Four where Stan's only input might be "use Doctor Doom again"; Jack Kirby would then create the story including a lot of dialogue suggestions.  When the art came back Stan would just have to make the story work and dialogue it the way he felt was best.  Not ideal, but it created some of the best comics in America over the last 60 years.  Sure he was working with Jack Kirby who almost single handedly built the Marvel universe, but that way of working can be very creative and yield great results IF you have the right team.  It's a way that DC comics are using very much now and allows the editor and publisher to have more input before the final product is complete while not making the writer redo full drafts of the scripts.

At smaller companies you may also be doubling as a production manager, designer, copywriter, and dealing with more titles that have much lower budgets.  Trying to get creators to turn in work every month for very little money is incredibly difficult and challenging.  Especially when you might not be getting much money either.

Remember that most people are in the industry are in it because they LOVE it.  Your main task is to not break their hearts and make that change.

I was originally a comic artist and inker so I have a better understanding of what it is I am asking an artist to do.  Knowing as much about the process as possible will help you and it's also probably why so many editors go on to become writers.


2/ HOW DO I BECOME AN EDITOR?

Write, call, email, and check out message boards looking for internships.  Many companies use them, the smaller the company the more they'll probably use and the chances of getting some real experience.  These when you can get them are solid ways of getting experience and for the publisher to get to know you.  I would estimate that most positions are filled with people that have worked for the company doing internships.  You won't instantly become an editor either; there are many stages along the way including proof reading, being an assistant, helping with mailing submissions and artwork back (although most artists email their work now).

But before thinking about becoming an editor, think about why you want to become one.  Many see it as a way into the industry so they can eventually become a writer. The job is not glamorous and can often be thankless.  At the end of the day the credit will fall on the creative team, the publisher and the title itself.  You'll probably get the credit if something goes wrong.  A good editor is one that, like a letterer, no one notices because you're doing your job.  


3/ WHO WOULD BECOME AN EDITOR?

This is a question you have to ask yourself.  Why would you want to become a comic book editor?  Do you want to be a publisher and editor is just a step along the way?

First off, you HAVE to love what you do and the industry.  If you've never read Batman don't go looking to DC for a job editing the character.  It just isn't going to happen.

Do you know what?  If you have to ask yourself this question it isn't for you.



4/ WHAT ARE THE HOURS WORKED?

While I do know a few editors that can get away with a 40-hour week, they seem to be the very lucky ones and they're corporate workers.

If you're like me and freelance working on corporate, private as well as your own projects, there is no time off.  You're available 24/7 and loving it.  I'm very fortunate to have family that understands that and we're adaptable to one another.

The comics industry is run by people who mostly love it.  It is not for the fair of heart.  Hours are long and rewards can be few.  If you can live on mostly the satisfaction of a job well done and comics, then this MIGHT suit you.


5/ GOOD VERSUS BAD HABITS OF EDITING.

Good habits are listening to what everyone wants and striving to make everyone happy while not letting the quality of the work suffer.

LISTEN, LISTEN, LISTEN!

Never point out a mistake or something that doesn't work without coming prepared with several alternatives.  Seeing something is wrong is easy, but a good fix that will make everyone happy? Priceless.

If you are asking your creators to go the extra mile support them that extra mile.  They will often rely on you to stand up to your superiors.  Be prepared to argue your points.  Don't give in easily because creators talk to each other and if you're a good editor other creators will know.  That will make it easier for you later on in your career when you reach out to these creators to work with you.

Also remember to treat every creator equally as much as possible anyway.  Just because the creator you are working with today isn't a huge name doesn't mean they won't be tomorrow.  Creators are like elephants.  They never forget.  Especially if you were a dick.

But the most important thing you can do as an editor is make sure your freelance talent is paid on time.  Make sure you get those invoices in ASAP and don't sit on them.


Bad habits?  Being lazy, not listening, trying to steer other people's projects in the direction you think they should go in, trying to get writing assignments from other editors by offering them assignments in return, relying on spell check, leaving freelancers hanging over the weekend... Just don't try and be that person.


6/ HOW DID I BECOME AN EDITOR?

Well I never trained for it.  I trained at college doing printmaking and illustration.  I always loved comics and hoped that the illustration training would help, which it did, kind of.  I always did well in English, particularly creative writing.

After a couple of years in the industry I quickly realized that my dream of writing and drawing my own strip was only going to happen if I did it myself.  I also realized that self-publishing is like going to the gym, the pain and the gain is better when you do it with someone else.

My friend and brilliant artist Garry Leach was interested in doing something with me.  We came up with a title (Skit City) and set about developing our own ideas.  When in the pub at comic conventions talking to others we were quickly met with the same response, "Publishing your own comics? Creator owned? Can I do something?"  Our 32-page comic suddenly became a 100-page behemoth that needed to be designed, printed, marketed, solicited and, of course, edited.

The title changed from Skit City to A1. We felt that an anthologies title shouldn't give people any preconceived notions other than quality, so "A1" fulfilled that very well.

As A1 continued and gained momentum, I was increasing sort after to do something similar for other publishers.  I took over and increased the circulation ten fold on the UK art and music magazine Deadline.  I launched another UK magazine Blast! that was the home of Warren Ellis' first creator owned strip with the artist D'Isreali called Lazarus Churchyard. Edited the first Heavy Metal special for its new owner Kevin Eastman. Monster Massacre, Ammo Armageddon, Carnosaur Carnage, Penthouse Comix, Men's Adventure Comix, co-founded Radical Publishing/studios, etc.

And now I have come full circle and back on Heavy Metal specials and preparing for the relaunch of A1. But this time I'm back as a creator.

Btw: not official yet, but who reads my page anyway, A1 will be launched first on deviantART in October and won't be available in print until 2013, but you will be able to pre-order through me with exclusive covers.  We'll also be offering a Malaysian language edition at the same time.


Other Sources;


And here are a couple of very good columns written by Mark Waid on the subject.  Mark started as an editor before moving into writing and often wears both hats, though not always at the same time. I've avoiding going into too much detail as Mark's already done it, but every editor will have different perspectives based on their different experiences.

[link]

[link]
Hey...

A lot of you have said how informative some of my journals have been particularly about the industry and how things work (or don't).

So let me know anything specific you'd like to know more about and I'll do some journals to cover as much of it as I can.

Post any suggestions below and I'll do what I can to answer them all.

Yours,

- Dave
That's a pretty much a rhetorical question.  I know what I NEED to do now, but what to actually do…

I ask become I’ve come off finishing a deadline and I’m feeling a little drained.  I deal with deadlines every month, but not one that is so close to what I really want to do.

I’ve cleaned, I’ve moved furniture around, done the food shopping, been to the comic shop, watched JOHN CARTER again, but now I need to throw myself back into work again.

I have two deadlines coming up, finishing an issue of VOODOO for DC (I oversee the art production of the issue as agent for Sami Basri and Jessica Kholinne of STELLAR Labs for DC Comics) and there is getting everything sorted for San Diego Comicon.

At San Diego I’ll be unveiling a lot more art and details for the new anthology title I am doing with Stellar Labs and my own company, ATOMEKA PRESS, called “A1”.  This is going to be a monthly comic with three strips in, CARPE DIEM, ODYSSEY and WEIRDING WILLOWS.  All strips will be ongoing and appearing most months.  When any of the strips takes a break we’re thinking about letting someone from DeviantART do a short story for those issues.  I’ll let you know how that shapes up as we get closer to the release date.

I’ll also be appearing on a couple of DEVIANTART panels during the show and a HEAVY METAL panel.  I’ll post details as soon as I have them.

Between those and meetings I’ll be down in Artists Alley.  Anyone have questions or thoughts about the industry that you want to discuss come and find me.  Happy to look through portfolios when I can.  Looking forward to meeting the 6 winners of the DeviantART scholarship program I judged.

But now, RIGHT NOW, I’m in belly button gazing mode.  Oh look, a piece of lint… Must pluck it out.

Truth is, this is the first time in a long, long time, I’ve actually been able to focus on this much of my own ideas and concepts.  I’m so used to working on other peoples projects that spending this much time on my own kinda makes me feel guilty.  Like I should be doing something else. 

I’m getting over it though.  I managed to do some good at the same time.  Picked three great artists from DA to appear on the back of Heavy Metal and helped another creator do his first ever creator owned work.  Hopefully he’ll turn his back on X-Men and Hulk to do more creator owned work in the future.

I know, I’ll write a journal and post that.  That’s almost work, right?

Okay Chaps and Chapettes!

Time for a Heavy Metal competition only for DeviantART.

For those of you who check in here regularly you may know I'm in the middle of putting together a special issue of HEAVY METAL that will go on sale at San Diego Comic-con.  This will be the second year in a row I've put that particular issue together, last year with Stanley Lau Artgerm and the whole Imaginary Friends Studio team of creators. [link]

This year with many more DA's like Dave Wilkins [link] Tom Raney [link] Sami Basri [link] Barnaby Bagus [link] Jessica Kholinne [link] Dave Dorman [link] Toby Cypress [link] Garrie Gastonny [link] Sakti Yuwono [link] and we'll have three different covers.

Cover 1 by Kendrick Lim of Imaginary Friends Studios [link]

HEAVY METAL September Cover - KUNKKA by =DeevElliott


Cover 2 by Sami Basri and Jessica Kholinne


WEIRDING WILLOWS -SAMI BASRI and JESSICA KHOLINNE by =DeevElliott


And cover 3 will be a surprise collaboration between Artgerm and Jim Steranko!

BUT!!!

That leaves us with a problem...  We have 3 FRONT covers to these three editions but we need 3 BACK covers.

Know anyone that could help?

:-)

Yeah, I'm looking at you!

We need three pieces of artwork from three different artists one for each of the three different editions that are going to press at the end of May.

This is a real chance to show off those mad skills you got.  For those of you familiar with Heavy Metal you should have a good idea of what would go down well with that audience.  For those that don't, it's monsters with babes, robots with babes, babes with babes, good babes, bad babes, get the idea?  Open to see cosplay photography as well as artwork submissions.

Unfortunately Heavy Metal magazine is an adult/mature readers magazine so I will have to limit contributions to those of you over the age of 18.  Don't worry I have a competition for everyone coming soon.

The printed size of the magazine is 8 inches by 11.  The winning files will need to have an extra quarter inch all around and be at least 300 DPI (450 DPI would be preferable).  Winners get 50 copies each of the magazine with their artwork on to give (or sell) to family and friends.  The magazine will be heavily promoted and sold at San Diego Comic-con.

The artwork will remain your copyright and we'll also have your DA url on it so people can find you.

I know it's short notice but I need to see the artwork by May 18th and then the winners will be chosen by Artgerm [link] , Kevin Eastman [link] and myself then announced May 25th.

This competition is only open to artists on DeviantART and links to entries must be posted in the comment thread below, no emails, no private notes, all here baby!

This will be a blast!
So convention season has begun!

Mine kicks off this weekend at Penn College for a new convention called WildCat.

The details are here;

[link]

I'll be there Friday through to Sunday so anyone want to drop by and say hello there will be a couple of Deviants present;

Techgnotic: [link]

Who has been throwing some mean lightning rods into the community, getting some real conversations going.

And one of the true artistic stars of the community;

Yuumei: [link]

Her stories and artwork have been enchanting people for years now.

If you live in the area come and check us out.  Then next weekend I'll be at Boston Comic-con, details are here;

[link]

Following up on Techgnotic's latest journal that references TMNT, their co-creator and Deviant Kevin Eastman will also be at the show.

Kevin Eastman: [link]

Then in May I'll in in the United Kingdom first for Ka-Pow! in London;

[link]

And then for me the better show in Derry, Northern Island, called 2D;

[link]

This should be a great show.  I'll actually be doing two talks on DeviantART while there and how you can get help from the community to improve yourself.

As with any of these if you want to meet up, chat or show your portfolio just leave a message either below or leave me a note.

Hope you see you there.

Yours,

- Dave
"What?" you ask, is this idiot talking about...  George Lucas killed Santa?

Let me put this in perspective for you, we have all at one time been told about Santa Claus.  As little kids we're told to be good if not Santa won't leave us any presents.

Later on, as we get older, we are told Santa's origins, history, friends, introduced to all his reindeer and elves.  Then somewhere between 6 and 10, depending on how gullible you are or how good at lying your parents are, you find out that Santa doesn't exist. And neither does the Easter Bunny.  You weren't born under a gooseberry bush. Etc...

Devastating right?  But then we go and do it to our own kids and the endless cycle continues.

So, that George Lucas fellow...

I was 16 when the original STAR WARS came out.  I actually won a competition on the radio and got to see it several months before anyone else, before all the massive hype started.  I remember seeing the Biggs sequences that wouldn't make it to the final cut, but more than anything, I came out of that showing wanting to be a Jedi Knight.  At 16, I still got sucked in and loved every minute of it. 

To this day I haven't seen a film as many times as I have that first STAR WARS movie.

A couple of years later we got THE EMPIRE STRIKES BACK.

Wow!  He'd upped himself.  Best written, better directed... He'd actually been man enough to step aside and let people better than him take the reins and that built upon a solid foundation, giving us something spectacular.  Having been raised on Star Trek... Bye, bye, Kirk & Spock, hello Luke & Han.

When RETURN OF THE JEDI opened I saw all three in a special showing that had satellite link ups around the world to similar events.  We had Anthony Daniels live in the movie theater with us counting down to the opening of the third installment.

While the Ewoks did kinda spoil it for me, I still felt that there was two thirds of a great movie there.  All good.

So time goes by and I now have a family of my own.

After much too do over the years George releases his original movies again, all dusted off with enhanced effects and minor tweaks.  Even Han shooting second didn't bother me then, I got to see the movies on the big screen once more with my daughter who loved them as much as me.

The following year the first prequel was released.

I knew I was going to take my kids to see it at the weekend but in Manhattan it was playing at the Ziegfeld theater!  Had to see it there right?  Didn't matter I was going to see it the following day.  It was Star Wars.  I was going to see it a hundred times.  Right?

I only made it through the showing because like most other people in the packed theater we thought he was going to pull a rabbit out the hat at the end.  Darth Maul was clearly the cool villain who was going to keep us hooked for three movies.  Right?

I walked out of the theater and down to Grand Central train station with only one thought in my head...

How was I going to hide my disappointment from my kids until we saw it the following day?

Then it was "how am I going to make it through a second showing?"  When we saw it my kids had dozens of questions, the sort of questions they didn't have with the first movies.  Questions pertaining to story logic.  Questions pertaining to lack of story logic.  We were saved by 30 minutes of coming up with painful ways to kill Jar Jar Binks.

Over the next few years George rolled out toy catalog after toy catalog under the guise of being a film.

There was a time when I had a set of Star Wars comics, most of the toys, the original 3 films in several different formats.

Now? Nothing.  (Well I have one Happy Meals toy that's a trick box where you can see Darth Vader and Yoda's head floating in the air thanks to a mirror).

Now you've probably seen or heard several different people take apart the original movies, some have even tried re-editing them.

What I want to say is this... George Lucas relegated Star Wars to that pile of lost childhood dreams, like the Easter Bunny, the Bogeyman, Jack Frost and Santa Claus.  He sold out any last creativity he had to make more money than God just so he could.  Maybe he's secretly building a giant space ark and is going to leave us for the Dagobah system.

Point is, even after destroying my second childhood, I realize that as its creator it was his right.  It was his and like a spoilt kid with his toys who only wants to play his way or get out of his sandbox, he did with them what he wanted.

He gave us a choice.

Consume or don't.

Enough of us did but in doing so it killed the dream of what came before.  We had trained our kids to like Star Wars... What were we going to do now, deprive them of this bright shiny thing with lots of explosions?  Not buy them the light sabers or Darth Maul action figures?

George had created his own Santa Claus.  It came with a history, an origin, friends and aliens...  Then he did what most creators fear of most when dealing with big corporations and selling their ideas, he corrupted it.  He creatively gutted his own creations.

I'm wondering if he did it so that no one else could or would want to play with them later.  If someone was going to ruin his own characters it would be himself.

I've been told by several people that the animated show is very good, but it just doesn't mean anything to me any more.  I invested several years of my dreams and my kids dreams in Star Wars.

I only hope I get to be even half as successful or at the very least, manage to retain control of my stories and ideas.  I've lost control of a few and have seen what can happen when someone makes one of your creations do something it wasn't intended for.  It's heartrending.

It was just as heartrending seeing Star Wars original inspiration JOHN CARTER look so good and do so badly, but ERB left his creations behind a long time ago so that others may play with them.

Maybe one day someone will get their hands on Star Wars and make me care again.

But I doubt it will be George.
After what has happened the pass few months that highlights what has been going on with the corporations and government colluding to eradicate our rights I urge everyone to better educate yourselves about what has gone before and what is going to happen next.

I really recommend watching the four part BBC documentary series CENTURY OF THE SELF.  You'll find out that corporations and government have been working hand in hand for a long time to subjugate the population.

The first part can be found here and I really do urge you to watch them...

[link]

I also recommend watching this short 15 minute TED Talks video about SOPA and why it is important to EVERYBODY that they don't ever past anything like this...

[link]

If you missed it, check out DeviantART's HQ piece from yesterday...

[link]

This will be a lot to digest so I'm not going to say anything else except to say that we as a creative community cannot standby and let ourselves be treated like this any longer.

We should all be free, not just that small percentage who run these corporations who in turn buy our politicians, but ALL of US!

May your gods go with you.

- Dave
  • Mood: Horror
  • Listening to: Bombay Bicycle Club
  • Reading: Fox09
  • Watching: Fringe
  • Playing: Time for Play has ended
  • Eating: Bacon Butties
  • Drinking: Coffee, coffee, coffee, coffee, coffee...
Most people are scared of Friday the 13th, not me.  I'm going to embrace it.

This Friday here on my DA page I am going to make the first announcement of the first of three new projects that I plan to release this year.  Two graphic novels and an anthology book.  The first graphic novel will be teased this Friday.

Stay tuned.
Hope everyone had a great New Year's!

I stayed in and put to bed a trade paper back for a series I worked on called SAMURAI'S BLOOD last year.  The trade is out in February.  Feel free to pre-order from any of your local comic book stores.  Let me know if you can't find it and I'm make sure you get one in your hot sticky hands.

This year I'm going to start shifting a little of the focus of my work to my work.  Yeah, after way too many years of helping other people get their projects out I am going to spend a little time and give a little love to my own projects.

The first project I will be revealing next Friday here.  Why Friday the 13th?  Because it's my birthday and I hope it'll prove lucky for me this year.

I'm also going to start pushing all my friends on Facebook and Twitter here as I will be revealing everything here first.

Going to put my best foot forward and build on what was a pretty good year in 2011 to make 2012 even better.

Love to all.

- Deev
MERRY CHRISTMAS!

I just wanted to wish everyone a Merry Christmas.  I don't really consider it a religious holiday, so don't be upset by my greeting.  I just want to wish everyone a great time and hope you get to spend it with some great peeps.

I'm going to try for a record (at least for me) of posting art tonight so everyone at least has some comics to read tomorrow.  Check out my gallery folders as a starting point.

I especially want to throw a big Merry Christmas cheer to my friends at Imaginary Friends Studios!  Join their group: [link]

I've been working with them for several years now and you couldn't find a nicer group of people if you tried.

Also thanks to $techgnotic [link] for helping me settle in here.  Love the life and vitality he is bringing to the site.

Huge special Christmas hugs for my two daughters.  Check out one daughters page here; [link]

I'm hoping to get my other daughter on DA by the New Year.

Hope you all have a great time!


The ART of writing.  It's been on DA for a while now, but today one deviant took a giant step in truly integrating words and pictures together here on the site.

Many of you know Techgnotic [link] here for his building HQ into a real magazine and lightning rod for comments, but today he has taken things another step by organizing a contest that while aimed primarily at writers brings artists into the fold to collaborate.

Take a look here at his latest journal;

[link]

A contest that pits writer against writer to create a story in 8 parts from now to New Years Eve.  8 chapters of a story that will be written by 8 different writers taking a single story wherever they want to take it.  But every writer gets to try and Techgnotic will pick the winners at each step of the journey.

Preface

    She has awakened before a gate she has no memory of opening. She has no name, and no memory of how she came to be here, at the first station of a fateful quest she does not understand but knows she must continue.

It starts like this:

A woman stands at a gateway with no memory of who she is, she holds a piece of a tattered calendar and her destination, Tokyo.

Who is she?

Only you will bring her to life.
Only you will tell her story in your words and your art.

The writing will guide what the artists draw but only to a certain extent, it is still about inspiration.

Any of you artists looking to show what you can do should seriously consider taking part in this.  A great chance to find future collaborators as well.

Check it out!
Okay, today I'm going to talk formats.

By formats I'm going to focus on the typical American comic formats used by DC, Marvel IDW, Dark Horse etc...

In April 1938, Action Comics number 1 was published.  It was 10¢ and had 68 color pages and had 12 twelves stories (one of those only being 1 page).  Everyone knows that this comic gave birth to Superman, but what I want to talk about is format.

68 pages monthly. 10¢. So let's ignore the cost (even though allowing for inflation a 68 paged comic should only be $1.61 today) and look at content.  68 pages.  That would have been a good read and with several stories it would have felt like good value.

Value For Money.  How often do we get that or get the feeling that we are getting it?  A good writer who writes condensed story and an artist that puts his heart into a project can give you that feeling.  I remember picking up Dave Steven's Rocketeer comics or Geof Darrows Hard Boiled or anything by Moebuis without ever even looking at the cover price, you knew you were getting their heart and soul on the page.

So, format.

DC just released their reboot of the entire universe in 52 new comics.  I've been picking up and enjoying most of them, but it made me think for a second if I would have handled it differently.  I know there are many forces at play that are beyond people's control as to why it had to be 52, but I started to think about ways to bring in a bigger audience without messing up what you have.

Bit o' Dave history here.  The majority of my career has been spent working with the newsstand market.  Working on comics that enjoyed most of their sales on newsstands, book stores and supermarkets.  In the UK it was Transformers, Doctor Who, Action Force (GI Joe there), Fortean Times, ThunderCats, VIZ (comic not the manga publisher), Deadline and in the US with Heavy Metal and Penthouse (Comix and magazine). This work was both creative as an artist or writer and also as editor or publisher.

The biggest difference between mass market and Direct Sales Market readership is the mass market reader needs to have everything complete in one issue.  This is mostly because you couldn't rely on them picking up the next issue but more importantly they expect a beginning, middle and an end in each magazine.  They read it as escapism, a once in a while flight of fantasy.  When was the last time you saw a magazine serialize an interview or article over several issues?

Heavy Metal magazine nearly went out of business 20 years ago because they serialized too many stories and graphic novels.  Once they developed and stuck to their current formula of one long story and several short stories their sales and frequency rose back up again.

When I told over Penthouse Comix I stopped serializing so many continued stories and the same thing happened there, sales rose back up to where they started again.

Back to the poll I have below...

I thought to myself, "what would I prefer, 4 different Batman comics every month all serializing different story lines and another 4 to 6 titles of supporting characters or just 3 titles; Batman, Detective and Batman Family.  Each comic would be 64 pages where we can get a solid self contained or occasional two part story but for twice the price or a regular comic.  Personally I'd prefer the big read on fewer titles.  I think the sense of satisfaction of reading these larger stories would encourage more readers and you can still keep those smaller subplots going that in turn build into larger stories themselves.

Leave comics like Brave & Bold to bring in younger readers.

Please click one of the buttons below and let me know what you think.  I'm a more bang-for-my-buck guy.

Have a great December/weekend etc.

- Dave
Act of Creation



Part two



Why aren't more people reading comics?

Or another ramble by DeevElliott



People like to read comics. 

If they didn't the Sunday sections in the
papers would have stopped long ago.  It's only cost cutting and loss of
sales that has led to the comics disappearing from those papers.  All
those comic strips are viewable on line for free now.



Free...



I like that word.  So do millions of others.  Why pay for something when
you can get it for free.  It's what has killed much of the porn
industry.  That and pirates.



Now I am in no way justifying what pirates do.  They are bottom feeding
shit-bags with out the intelligence to realize that what they are doing
is hurting thousands of people and killing the industries that create
what they have decided to give away for free.



But they are fulfilling one of the core basics of economics - Demand.  People want to read comics.  The pirates wouldn't exist if that wasn't the case.  Now some of the people downloading are either broke but can't live without their comic fix, don't live near a comic store (but too lazy to order on line or don't know where to get them from, but that's a lame excuse with Google search) or just feel they are too expensive but feel justified in downloading them for free because they have already been supporting the companies for long enough and its pay-back.  Course there are those who just don't want to pay for anything.  Never going to be able to do anything about those cocksuckers.

Red Spike 01 cover 01 by =DeevElliott



One comic I published this year through Image Comics, RED SPIKE, we found a link to download the first issue on a bit torrent link.  We actually found several, but on just this one we saw that it had been downloaded 7000 times.  That really sucks because we only sold 6500 copies.  That means on that one torrent alone people stole the book 500 times more than it had been sold.  If we had sold those the book would have been in profit.  Instead we didn't cover our costs.  Hopefully the trade collection will help.



There is a demand for cheap books, films, music and comics.  These
pirates can't risk getting caught by charging for what they are doing so
instead they are doing it for free.  That last part is the last thing
any one does in economics unless of course it is a loss leader for
something bigger.



You see in the last 30 years comics have gone from 20 cents to $3-4
dollars.  That's a big jump.  While other media have had similar
increases comics have decreased in value.



Let me explain.  I know there are those that will say that the art has
gotten better (a debate for another journal), that the production vales
are better, the paper is better, but that are the superficial elements.
 What I am talking about is the pure enjoyment of reading a comic.
 Opening it up and getting a story that takes you someplace else.  To
other worlds to alien or zombie invasions. And then back again.



As prices have risen the story content has decreased.  Entire issues
where nothing happens save a debate on whether they should be fighting
and then another issue where all they do is fight.



Now to get a decent sized story you have to buy the trade or graphic
novel to get that whole story.  But that can cost anywhere from $15-30
dollars.  As pricey as film going has become, a ticket is still under
$10 in most places.



VFM - Value For Money.



Comics just aren't hacking it any more.  Oh, we can all point at one
comic or other and say this or that certainly is, but just in a general
sense they aren't.



So what now?



DC Comics has made the brave step to relaunch their line from issue 1.
 A line wide reboot.  Each comic generally more accessible than they
were before.  Untethered by long continuities the comics can hopefully
reach a new audience.  Many of them will be buying them digitally to
read on tablets.


DC New 52 by =DeevElliott





Many of the titles I work on started on paper and then went digital a
couple of months later.  Now everyone is going day and date.  Meaning
both are available at the same time.



For those of you thinking about just doing digital, the sales are not
there yet for digital.  A very few have had some real success, but not
enough to make it financially viable.



Next year I will be launching a few titles that will start digitally and
then go to paper a few months later.  Digital is a good way to get the
word out early on a project.  Give a few pages away for free so people
can see what they are buying.



Based on my own experiences digital in its current form is great promotion for a title BEFORE it comes out.



If you look in my galleries you will see several comics I am giving away
for free. I would love for you to read them and if you like them go out
and support us by buying the trade paperback collections.  If you click on the link below you'll not only see some of the books I've been working on but some of my friends, all fabulously talented independent comic creators;

[link]

BUY ME by =DeevElliott






In the world to come we won't be able to get our heads out of our
tablets.  When we talk to friends it will be via Skype or Facebook
conferencing.  Our phone calls, emails and entertainment will all be in
one place.  You won't have to leave your homes.



There are scientists and manufacturers out there who think this is what
we want.  Many of us have said that such a thing would be great.  But at
what cost?  The further dehumanizing of the human race?



All I want is a comic book for less than a dollar again.  The way digital readers are going I may get my wish.



Now if tablets could just smell of old paper...
Any one who has taken a look at my page will realize very quickly I have a bazzillion styles or I didn't draw everything...

The latter alas is true. Oh there are a couple of folders of my work here;

[link]

And here;

[link]

There is some samples of my inks here;

[link]

Here;

[link]

And here;

[link]

All of the stories at those three links I also wrote the stories.

The rest of the stuff I art directed.  Most of the time I get to work with
friends in the business and that usually makes it easier.  For instance
in producing this:


Steranko's Hercules by =DeevElliott


[link]

I worked with Jim Steranko;



Good Eggs by =DeevElliott



[link]

He's the guy on the left.  The man that made Nick Fury the super spy we know
today, the man who created the look of Indiana Jones for Steven
Spielberg.  The guy that has influenced almost as many artists as Jack
Kirby.

And I get to call him friend.

Anyway...

I've worked or met with all my heroes except two.  Gil Kane and Steve
Ditko.  Its been fun.  It continues to be fun because all the time there
is a new artist to find, new art to see, new boundaries being
broken.  Art never stops evolving.

So today I am going to give away my biggest secret about Art Directing...  This will make ALL the difference.

When you have a brief or an idea that needs to be drawn or designed, don't
go to your best friend or the nice cool artist that needs the work more
than anyone else...

... Now here I just want to point out that
you need to get to know as many artists as possible and take a long cold
hard look at what they draw...

Okay, where were we...  Oh, yeah...

When picking an artist for an assignment... go for the artist that would
KILL for this particular assignment.  The artist that would almost do it
for free because this is what he was born to draw, to create, to
design.  Find that love spot and the piece will sing every time.

I'd talk more but I'm realizing writing after three very large vodkas isn't the best thing for me.

So for those that were expecting part two of my look into why comics
aren't selling while studios make billions out of comic book
movies...  I'm watching closely what DC are doing with their
reboot/relaunch and will be commenting on that shortly.

Good night and happy Halloween.

Dave
Hey Peeps,

Total plug time here;


"New York Comic Con is almost here, and to celebrate Jim Hanley's Universe in New York City will be holding a huge signing with nearly a dozen of the hottest independent creators working in comics, the day before NYCC begins!

Jim Hanley's Universe presents a huge signing event featuring a variety of creators from a selection of innovative titles, Wednesday, October 12th - the day before NYCC begins! Signing copies of their latest books will be Ben McCool (Pigs, Choker), Nathan Edmondson (Who is Jake Ellis?), Chris & Shane Houghton (Reed Gunther), Edwin Huang (Skullkickers), Richard Starkings (Elephantmen), Charles Soule (Twenty Seven), Jeff Cahn (Red Spike), Owen Wiseman (Samurai's Blood), David Baxter (Marksmen), Mark Texeira and more!  

Even cooler, the first 50 people to buy a comic from any of the attending creators will receive a FREE copy of the September 2011 edition of HEAVY METAL magazine. We'll have drinks and snacks available on hand and plan to party down with our diverse lineup of personalities.

This incredible JHU Pre-NYCC MEGA Event will take place at our Manhattan Location, Wednesday, October 12th starting at 6:30 pm."


With that out of the way feel free to come down and say hello.  I'll be there from 6:30 to 9 at least, probably longer if we get a good crowd.  They'll be a load of creators on hand who will be ready and willing to answer any questions you might have or just chat.

BTW: Those of you going to New York Comic-con please drop by Artist's Alley and say hello.  My booth number is #S13.

Yours,

- Dave
  • Listening to: Enya
  • Reading: Blue Estate and 27
  • Watching: Fades
  • Playing: Pocket Billiards
  • Eating: Broccoli
  • Drinking: Coffee
WHY ARE SALES SO LOW WHEN THEY'RE MAKING SO MANY COMIC BOOK MOVIES?

By Dave Elliott

Another in a series of mind boggling trips into the inner workings of the industry OR I bet you thought it was going to be more fun than this.

Part One

There is often talk of cycles in comics, how readers turn over every 3/4/5/25 years, booms and busts, everyone is leaving for Hollywood, kids don't read comics because of video games…

Do you know how many are true?

Probably all of them.  Twenty-odd years ago, it was the established fact that the majority of comic book readers came and went in three years.  Most of the market wasn't around long enough to even notice that certain characters came back time after time.

The comic book industry has had its own share of recessions.  Had its fair share of booms too.  Maybe more than its fair share, fighting against nature some might say.

Hollywood has always courted the industry.  Gerry Conway and Roy Thomas on Fire and Ice with Gerry currently working on Law & Order.  Mark Verheiden on Time Cop (Film and TV versions), Smallville, Battlestar Galactica and the Mask.  Frank Miller on Robocop before Sin City and 300.  Howard Chaykin on the Flash TV show.  Jeph Loeb on Smallville and Heroes.  It will continue to do so.

And yes, kids do play, and would rather play, videogames over comic books.

So what do I think is happening right now?  We are in mid-transition.  It's like the birth of the direct sale market all over again, but I believe for the better.

The birth of the Direct Sale market created an environment where publishers could sell their books directly to the retail outlets that just sold their product.  These retailers could get the books sooner than the newsstands, in better condition, and a better discount.  The publishers didn't have to deal with returns to this sector of the industry.  This enabled small publishers to be able to rise up and do business with just these specialty stores.

Nothing wrong with that, was there?  Not in of itself, but when publishers go from selling to one market and start to change their material to take advantage of another, the first market suffers.  That market was the newsstand.

Not that sales were doing great on the newsstand any longer.  They had been on the slide for years, but the Direct Sale Market was going to be their savior.  So they started gearing their books to this specialty market, even though it meant that those buying the books on the newsstand would grow alienated, but that market was in decline and in the DSM they had found a safe haven.

For the next thirty years they increasingly produced more complex storylines and cross-overs to please the buyers in this market that was no longer a niche but the greatest part of their audience.  The smaller publishers that grew up were doing even more sophisticated material for an older audience.  The larger publishers seeing another market being created went in the same direction.  Batman graphic novels could be sold for 25 to 30 dollars, a far cry from the 25 cent comic.  This is where the money could be made to make up for what was being lost on the newsstand, so what if more money had to go into making them.

Then with two titles, WATCHMEN and DARK KNIGHT, they had breakout sellers into the mass market again.  But this was not going to be a return to the newsstand, it was going to be another niche market.  Graphic novels in bookstores.

Surprisingly, to these publishers, this category didn't explode overnight.  Many 'graphic novels' were produced but didn't take the market in the same way.  What was needed was a bigger spotlight on the comics industry.

That light was to come from Tim Burton's vision for Batman.  In the months prior to the films opening the poorest of Batman comics would triple or quadruple in value… Until the film came out.  The film did great.  Broke records.  But the people seeing the film could not equate it with the comic book.  Even then there were three or four monthly comics with Batman in, but none of them echoed Tim Burton's version and none of them were accessible.  Multi-part storylines and the feeling that too much had happened to be ever able to get caught up on.  Big sales spike and then it was gone.

Comics had become like the daytime soaps, endless cycles of angst but nothing really happens.

Leave it to the independents to steer the way.  One book from England would change everything.  Not with a bang, but slowly.  Too slow to save its own fate, but it had made a change that the publishers in the United States didn't ignore.  The magazine was WARRIOR.  This lead to the import of other British publications such as 2000 AD and even publications aimed at the DSM (Direct Sales Market) such as Harrier Comics and A1 by Garry Leach and myself.  Then came Deadline and Crisis.  It seemed the market could support everything.

The secondary tier of publishers in the US adapted quickly.  Some grabbed the US publishing rights to this foreign material.  Others opted for licensing movie and TV material.  Dark Horse exploded onto the scene with their great sequels to ALIEN and eventually STAR WARS.

The audience was growing older and staying longer.  This audience had a greater disposable income.  More graphic novels.  Trade paper backs.  The cost of a comic soared, but it didn't seem to affect the market.

But it was being affected.  More expensive graphic novels, adult themed or mature labeled books alienated what had always been the biggest demographic of the industry.  The kids.

Most independents producing material for the more mature market took for granted that Marvel and DC would always be there feeding the market.  They would bring in the kids, feed them for a few years and then just when those kids wanted more than spandex heroes, there they would be with more mature material.

They never suspected that they would abandon those kids to go after the older market themselves.

Kids stopped buying them for two reasons.  One, inaccessibility. Two, they had become too expensive.  Five dollars didn't go very far any more.  Parents remembering the 15 to 25 cents of yesteryear weren't going to give their kids $10 or more a month just to keep track of Batman (Spiderman, Superman, X-Men, etc…) and not get a story out of it.

They would really prefer to pay $50 for a video game.  They didn't have the same point of reference for that and they also saw that it kept the kids engaged for hours.

So where are we now?

We made the transition to bookstores.  Back to the self contained comic.  But in the format of 120 pages plus, with glossy paper, it is in a format people will put down $10-$15.

This transition would not be made possible without Tokyopop and Viz.  Kids demand for their product, $10, over a 100 pages, black and white on newsprint paper, has made the book retailers pay attention to the comic industry again.

But even this can't last.  Everything now is transitional.  Permanent? What does that really mean any more.

Bookstores are closing.  Between Amazon and the Kindle who needs to go to the bookstore any more?  While graphic novel sales were still growing in bookstores they proved to be the only one and they weren't enough to keep Borders doors open.  In fact, returns from Borders instead of payment crippled Tokyopop and hurt many other publishers.

Fear not!

What is coming is a new digital age.  An age that many Deviants are already years a head of the curve.

An age where publishers and distributors are no longer needed.  Creators can produce their material and just hit the 'Publish' button and seconds later you're already getting feedback from your audience.

There is a new world coming and its coming fast.  Be prepared.  Keyboards and tablets at the ready.

In part two I may even try answering the question at the top of the page… ;-)

- Dave Elliott often writes rambling journals.  I bet you wish this had been at the top of the page...
  • Listening to: Angelo Badalamenti
  • Reading: Batman Incorporated
  • Watching: Torchwood
  • Playing: Pocket Billiards
  • Eating: Broccoli
  • Drinking: Vodka and Orange

Journal History